
Rina Sawayama - Merch Design
This merch collection for Rina Sawayama includes a poster, front-and-back t-shirt design, and a concert drawstring bag.
Inspired by Rina’s signature use of bold red tones, I carried that visual language throughout the pieces to maintain a cohesive brand identity. The custom type was hand-crafted using ink, adding a raw, analog texture that reflects her edgy aesthetic. Combined with photo manipulation and striking visual elements, the designs aim to capture Rina’s fearless and dynamic presence in both music and style.